This manufacturer is a leader in digital audio technology systems, producing both hardware & software for a wide range of end-users, from professional recording studios to music hobbyists. Their flagship product line, Pro Tools, and live sound consoles have received multiple prestigious awards & recognitions.

ROLE: Logo Design (corporate & products) > Corporate Identity & Branding > Packaging > Advertisements > Web Design > Photo Art Direction > Magazine Design > Brochure & Collateral

OVERVIEW
With the goal of establishing Digidesign as the leader in digital audio production, they strived to become the top choice for B2C audio manufacturing in hardware, software, and live consoles worldwide.

APPROACH
To maintain an international presence of quality standards, all design-related deliverables across multiple disciplines and global channels should meet a high level of excellence. This includes enticing product and studio photography, packaging design, and trade ad creations.

OUTCOME
I was initially hired as the sole designer at Digidesign and later founded their in-house art department, expanding the team to four full-time employees and additional consultants over my 13-year tenure. During this time, I led the production of a quarterly 72-page magazine, designed approximately 50 print advertisements annually, and oversaw the branding and packaging for over 50 software products and 25+ hardware releases. Additionally, I established design standards for both domestic and global distribution, ensuring consistency across worldwide distributors and retail channels.