OVERVIEW
As a new FinTech startup aspiring to establish itself as the expert advisory firm in the financial field, the company wanted to rebrand and differentiate itself from other bank advisory competitors.
APPROACH
Since Klaros Group has prestigious partners, it is important for them to provide their clients with high-quality professional services. This can be achieved by creating a corporate brand identity that exudes a high-end look and feel.
OUTCOME
Following the rebrand—encompassing a new logo, website, presentation decks, and marketing collateral—the response was overwhelmingly positive. Engagement surged by over 450%, solidifying their position as the leading firm in financial regulatory matters. Additionally, their team grew from just five to over 25 in under two years!
