OVERVIEW
Extreme Reach, a global leader in creative logistics for activating omni-channel campaigns, aims to showcase their all-in-one platform for advertising and brand agencies.
APPROACH
Since Extreme Reach acquired their biggest competitor for $485M and completed various other acquisitions, they needed a comprehensive brand identity guide to integrate all of their business units. This would also involve refreshing their websites, collaterals, and social media assets.
OUTCOME
I initially served as their sole design consultant before transitioning to Extreme Reach as Design Director, a role I held for over 3.5 years. During this time, I oversaw all design-related deliverables, including brand guidelines, websites, print materials, office graphics, and promotional event giveaways.
