AS manufacturer of popular TV digital media players, Roku has become a household name for streaming devices for entertainment. Whether it's TV shows, on-demand content, live sports, news, music, or games, Roku has it all.

ROLE: Photo Art Direction > Packaging > Corporate Identity & Branding > Website Carousel > Display Ad Banner

OVERVIEW
To level up, Roku needed to launch the second generation of their entire product line with new product photography, packaging design, and an updated graphic standards guide.

APPROACH
Since visual appeal plays a crucial role in marketing their next-gen products, it is necessary for them to update their product photography to make it more captivating and professional-looking.

OUTCOME
I provided photo art direction for Roku’s product line and collaborated with the Marketing team to update all packaging for both U.S. and international markets. This effort was in preparation for their first-ever worldwide shipment to Costco. The rest is history—Roku went on to become a household brand name in entertainment devices.